Small firms can provide BIG results even in a struggling economy!
In the current economy, it’s time to cut out all the extras like advertising, public relations and events, right? WRONG! Wendy Welsh, CEO of Outside the Box Productions, says it is critical for companies to continue their advertising and public relations efforts during an economic slowdown AND there are affordable ways to do this!
With budgets shrinking and shortfalls increasing, companies begin looking for the ‘fat’ to trim, often cutting advertising and public relations budgets. “It is more important than ever to enlist a firm to create and execute a strategic communications plan,” said Welsh. Many organizations simply can’t afford to pay the hefty retainer fees of a large agency. Smaller firms are more cost effective, have less overhead and are therefore able to provide a greater amount of personal attention.
Companies may be used to working with large budgets and may wonder what can be accomplished with depleted funds. Boutique firms are accustomed to getting creative with tight budgets to produce big results.
Outside the Box client M2 Technology has worked with the firm for three years. Mark Martinez, CEO of M2 Technology, says Welsh’s team goes the extra mile for his company. “The Outside the Box team always comes up with a way to implement their big ideas on a tight marketing budget,” said Martinez.
Outside the Box specializes in full service event planning, advertising and public relations. Outside the Box is owned and operated by San Antonio woman, Wendy Welsh. Welsh started Outside the Box in 2002 and has been “making pigs fly” for her clients ever since. Welsh’s vision was to create a company that could design and execute unique events, strategic public relations campaigns, and innovative advertising campaigns. “Being able to create excitement and positive energy for a living is a dream come true for me,” said Welsh. Welsh credits her success to building a great team that is always enthusiastically thinking Outside the Box!
This entry was posted on Tuesday, July 28th, 2009 at 3:50 pm and is filed under Buzz. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.